NCSoft is branching out. The company has announced a fresh Mobile Casual Division, signaling a shift toward lighter, more accessible games alongside its legacy in MMOs. Steering this move is Anel Ceman, a veteran of the European mobile scene brought on as Senior Vice President to guide this expansion.
A shift toward casual mobile titles
This new division reflects NCSoft‘s intent to diversify its offerings. Rather than just pursuing blockbuster MMOs, the company is now eyeing mobile-first experiences that play well in short bursts genres like anime-styled adventures, shooters, and casual titles. It represents a pragmatic response to market trends and portfolio fatigue, offering a counterbalance to heavier franchise-driven content.
AI, data, and fresh leadership strategy
NCSoft isn’t just branching outthey’re doing it smart. The company intends to use its AI and data infrastructure to support game development, design, and perhaps even performance tuning. That adds a layer of operational efficiency to their creative ambitions. With Ceman’s background leading monetization at companies like Tripledot and Outfit7 there’s an expectation that these casual games will benefit from seasoned guidance in scaling and engagement.
A broader vision for NCSoft’s mobile future
This isn’t NCSoft’s first foray into mobile, but it’s its most formal pivot yet. It signals a move to recalibrate its identity from MMO specialist toward a more versatile global publisher. If the initiative delivers well-executed mobile launches backed by solid AI support it could reshape the company’s standing in the competitive mobile space alongside more traditional console and PC-focused titles.
Mobile Game Addict & Casual Gaming Critic
She’s played more mobile games than most people have downloaded. TAPTAPTAP is fast, fierce, and funny — reviewing the latest hypercasual hits, idle clickers, and gacha grinds with real talk and zero fluff.
